If there’s one thing the world has learned in recent years, it’s this: packaging matters — not just to protect what we buy, but to protect where we live. At Shitla Papers, we think differently about paper — it’s our way to keep food safe, help businesses flourish mindfully, and give nature a chance to thrive.
And now, we’re excited to share our newest step in this journey: Genus Paper — our freshly launched range that’s designed to meet modern packaging demands without leaving tomorrow behind.
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A New Chapter in a Trusted Legacy
Let’s rewind for a second. Back in 1985, Shitla Papers started out with a simple mission: source and supply quality paper that businesses could trust. Decades later, we’re proud to have evolved into a brand known for trust, range, and conscious sourcing. From kraft paper to food wraps to premium boards — we’ve done it all, and done it well.
But staying still isn’t in our DNA. The world is changing fast, and so are the demands of packaging. People seek strength without waste, elegance without regret, and packaging that shows you don’t have to harm the planet to grow your brand.
So we asked ourselves: how can we push the envelope? The answer was clear — launch a new paper that balances all these needs. That’s how Genus Paper came to life.
What Makes Genus Paper Different?
Sure, there’s plenty of paper out there. But not every paper can tick the boxes that Genus Paper does. So, what sets it apart?
1. Purpose-Built for Modern Packaging
Genus Paper isn’t just another roll or sheet. It’s designed for the real demands of modern packaging — whether it’s sturdy e-commerce cartons or refined retail wraps. Strong to safeguard every product, yet light to cut shipping costs, it helps businesses stay efficient without compromising protection.
2. Rooted in Sustainability
Today, sustainability isn’t extra — it’s essential. Genus Paper begins with responsibly sourced materials and cleaner processes that use less water, less energy, and fewer chemicals. Once used, it goes back into the cycle, not into landfills — so your packaging protects products without harming the planet.
3. Quality You Can See and Feel
Many believe ‘eco-friendly’ means giving something up. Genus Paper proves that’s not true. It looks premium, feels smooth, and delivers the strength any quality packaging needs. It folds cleanly, prints perfectly, and keeps its shape from shelf to shipment — so you never trade looks or performance for sustainability.
Why Now?
You might wonder: why launch Genus Paper now?
The answer is simple — because now is when it’s needed most.
No matter the industry, companies face growing pressure to go greener — with stricter packaging laws adding to the need for change. Customers are paying attention to the unboxing moment — and the environmental cost of it. And rightly so.
Our new Genus Paper gives brands a ready answer. You don’t need to spend months hunting for the right balance of quality and responsibility — we’ve done that for you.
Good for Your Brand Story
Packaging isn’t just about wrapping a product. It’s your brand’s first impression. It’s the silent promise you make to customers: We care about what you hold in your hands, and how it got here.
Choosing Genus Paper shows your customers you care — you’re serious about sustainability but won’t settle for less when it comes to quality. It’s a story worth sharing.
More and more shoppers choose brands that do the right thing. With Genus Paper, your packaging helps you stand out for the right reasons.
Designed for Every Business Whether you’re a homegrown startup sending out small batches of hand-crafted goods or a large manufacturer moving hundreds of tonnes a month, Genus Paper can scale with you.
Every business needs something different — whether it’s the right size, weight, moisture barrier, or perfect print surface. Genus Paper is made to adapt to it all. And with Shitla Papers, you get a team that’s ready to customise, guide you, and deliver exactly when you need it.
What Does the Future Look Like?
To us, Genus Paper is more than a product — it’s our promise to keep innovating. We imagine a future where packaging is smarter, greener, and affordable. Where businesses don’t pick between quality and the planet. Where paper helps cut down plastic waste and single-use pollution for good.
We know we can’t do this alone — and that’s why we’re so excited to launch Genus Paper with you. Every box shipped, every sheet used, every happy customer — it all adds up to real change we create together.
Ready to Take the Leap?
If you’ve been looking for a packaging solution that’s practical, premium, and planet-friendly, Genus Paper is ready to deliver. Now’s the moment to prove to your customers — and even your competitors — that your brand doesn’t just promise sustainability on paper, but actually puts it into action every day.
Let’s make packaging smarter. Let’s make sustainability easy. Let’s make Genus Paper the new standard. Because when it comes to protecting what’s inside, and what’s outside, there’s no better time than now.
