At Shitla Papers, we realize that the packaging is not just a protective cover; it is a mirror image of a brand’s person. With our decades-long expertise in the international paper industry and a significant presence in over 11 countries, Shitla Papers has been helping brands deliver consistent, reliable, and quality paper solutions for their packaging needs.
We are in constant touch with all the businesses in the retail, apparel, e-commerce, FMCG, logistics, and other sectors, and we ensure that the quality and strength of the packaging materials are consistent from all vendors and manufacturing plants. Our mission is simple: to help brands deliver consistency in their packaging and minimize operational hassles that are currently being faced by them in the form of paper-related issues.
One of the biggest problems that brands are facing today is the unavailability of approved paper for the outer layer because of the long lead times.
The Problem: Longer Lead Times and Shade Variations in Packaging
Many brands approve a particular grade of paper for the outer corrugated boxes or the material that is to be used in the boxes. However, because of the longer procurement time, the required grade of the paper may not be available when the actual production needs to take place.
In such cases, the vendor may procure the required paper from other suppliers to adhere to the deadline for the production of the required boxes. The impact of such a situation can be seen in the following ways:
- Brand colors may not look consistent in the boxes.
- The brand logos may look dull on some of the boxes.
- The finish of the boxes may not look uniform.
- There may be different shades of brown or white in the boxes stacked in the warehouse.
Brands that value appearance, such as Amazon, Zara, H&M, Nike, or IKEA, may experience a weakening of their brands because of these inconsistencies.
Especially for countries such as Egypt and Australia, where packaging is an integral part of how products are presented and exported, these differences can impact how customers rate the quality of a certain brand.
Why Does This Problem Occur?
This is normally attributed to a lack of dependable supply planning and standard paper sourcing.
Some of the key factors that contribute to this are:
- Long lead times for approved paper grades
- Insufficient supplier availability for specific kraft liner grades
- Vendors sourcing substitute paper in case of urgent need in the production process
- No central procurement from multiple vendors
In the absence of a dependable supplier, brands are normally faced with unexpected material shortages, hence affecting packaging output quality.
The Shitla Papers Solution
We, at Shitla Papers, understand that to address this issue, we need to do more than just provide the papers. We need to strategize, standardize, and also ensure proper supply.
With a strong presence in more than 11 countries, we specialize in providing solutions to brands like yours to select the right quality of papers for their Carry Bags, Garment Packaging, Box Packaging, Tags and Labels, and Wrapping Papers. We ensure that the papers supplied to you are of the same strength, quality, and feel, even though they are being processed by different vendors or manufacturing units.
This will help you deliver uniform quality in your packaging, irrespective of the location of manufacturing.
Paper Solutions Offered by Shitla Papers
To meet the requirements of supply consistency and performance reliability, Shitla Papers provides a wide range of paper products that can meet modern packaging requirements.
Virgin Kraft Liners
Virgin Kraft liners are known for their high strength and durability and are used for the outer cover of corrugated boxes.
Virgin Kraft for Paper Bags (Indian Origin)
This paper can be used for making carry bags and provides a natural kraft finish with reliable strength and printing properties.
High Strength Recycled Kraft for Carry Bags
This is an environmentally friendly product that can be used to make carry bags and can meet sustainability requirements.
White Kraft (Both Side White)
This paper can be used to create a high-end look for luxury packaging and can meet modern packaging requirements.
Kraft liner boards are used for making corrugated packaging and can meet high structural requirements.
High Quality Wrapping Paper for Apparels
This wrapping paper is soft, elegant, and easy to fold, making it a great addition to the unboxing experience for apparels.
This wrapping paper offers a great blend of beauty and cost-effectiveness, making it a popular choice for branded packaging.
Transparent Paper
This wrapping paper is modern and stylish and is used for packaging apparels, gifting, and luxury products.
Our products are made under strict quality standards and can be customized according to your needs, providing reliability during each cycle of production.
How Shitla Papers Prevents Shade Variation Issues
To enable brands to avoid issues of lot-to-lot shade variation and long lead times, Shitla Papers has a well-defined solution model as follows:
- Consistent Material Supply:Â Consistent supply of paper grades that have been cleared by brands.
- Standardised Paper Across Vendors:Â Whether your packaging is manufactured by a single vendor or multiple convertors, the quality of paper remains standardized.
- Quality Control and Shade Consistency:Â Strict quality and manufacturing processes ensure that the color tone, finish, and strength properties of papers are maintained.
- Custom Solutions for Brand Requirements:Â Every brand has different packaging requirements. Shitla Papers can guide brands on how to select a paper type that suits their requirements.
Supporting Global Brands
Today, brands expanding their businesses to new global markets such as Australia need packaging materials that are consistent with different supply chains.
Shitla Papers understands that as a company, it can assist businesses in ensuring that their packaging materials have the same brand identity, strength, and look regardless of where the packaging is manufactured or used.
Final Thoughts
Inconsistency in packaging, caused by the lack of availability of papers and high lead times, can harm a brand’s image in a subtle yet damaging way. Variations in shade, dull logos, and boxes of different colors are not just operational problems; they are also brand problems.
By working with us, brands can benefit from access to assured availability of papers, along with expert advice, to ensure consistency in their packaging from every batch of production.
Shitla Papers, with its global presence, technical capabilities, and commitment to excellence, has been and will continue to be a support to brands in Australia in creating packaging for their brands with strength, excellence, and consistency.
