In the intense market that we are in, packaging is not just about protection. Packaging is about experience. It’s from the strength of a carry bag handle to the feel of the wrapping paper on an apparel box. Consumers gauge a brand on the feels, sights, and performance of the packaging.
What if the same approved paper is not available from all vendors?
This is one of the issues many young brands may face—the lack of the same quality of the papers among various convertors because of the lack of an orderly procedure to inspect the papers.
Table of Contents
The Real Problem Behind “Same Paper, Different Output”
On paper, everything may look approved – GSM, shade, and basic specs. But in reality, if the suppliers buy paper from different vendors without a standardized approval process in place, the brands encounter:
- Teared carry bags due to weight
- Boxes collapsing when stacking or transporting them
- Mall shadows in lots
- Non uniform rigidity and strength
- Poor print quality on tags, labels, and wrapping papers
This inconsistency becomes an operational and brand challenge for brands that scale, whether it is happening in India, Egypt, or globally.
Why This Happens So Often
Most brands accept paper only once, believing it is going to stay the same forever. But the fact is, however,
- Tenants switch landlords based on convenience and cost
- Paper mills have differences regarding fibre composition, moisture, and strength properties
- Both imported and local papers have different ways of handling conversions.
- There is no standardized sample to serve as
Without a strong paper approval and standardization process in place, even the best converting companies will find it challenging to produce consistent outcomes.
The Impact on Brands
Suppose a consumer is purchasing goods from a specific brand such as Zara, H&M, Pantaloons, Reliance Trends, Flipkart or Amazon. The first order comes in a strong, classy packaging bag, whereas the other is very light and dull. The consumer is not upset with the vendor; he is upset with the brand.
In export-oriented markets like Egypt, where packaging quality has a direct link to how it’s perceived overseas, these inconsistencies can potentially have implications for business relationships.
The Shitla Papers Approach: Standardisation Over Substitution
At Shitla Papers, we think the answer is not merely delivering paper, but getting a reliable, standardized process that can be repeated across different vendors, regions, and even countries.
With our extensive reach in over 11 countries, including emerging economies such as Egypt, we are experts at offering complete paper solutions to brands wanting to homogenize packaging with different convertors.
Our Solution Framework
- Centralised Paper Approval Process
We help brands establish a single approved paper reference, not just by GSM, but by:
- Strength parameters
- Fibre composition
- Shade tolerance
- Moisture content
- Print performance
This approved paper becomes the benchmark across all vendors.
- Consistent Supply Across Multiple Vendors
Once approved, the same paper quality is supplied to different convertors, ensuring that whether a bag is made in Delhi, Mumbai, or exported to Egypt, the look, feel, and strength remain identical.
- Customisation Without Compromising Consistency
Our materials are manufactured under strict quality standards and can be customized to meet specific brand requirements — without affecting repeatability.
Paper Solutions That Solve the Problem
Shitla Papers has different standardized paper categories, which are manufactured specifically for brand consistency, namely the following:
- Virgin Kraft Liners – Best suited for box packaging where strength is required
- Virgin Kraft Paper Bags (Indian Origin) – Superior Strength and Natural Finish Retail Carry Bags
- High Strength Recycled Kraft for Carry Bags – Sustainable and robust packaging solutions for FMCG/Grocery Brands
- White Kraft (Both Sides White) – A clean and luxurious look for high-end packaging
- Kraft Liner Boards – Trustworthy outer layers for corrugated boxes
- Quality Wrapping Paper for Apparels -Smooth touch, good folding ability, clear printing
- White Kraft Liner (One Side White, One Side Brown) – Budget-friendly branding with power
- Transparent Paper – Aesthetic, modern and perfect for garment and gift projects
Each of these papers is meant to behave equally for different convertors to eliminate variances between vendors.
Why Brands Trust This Model
Leading companies realize that standardization is not an expense; it is a significant investment. As a result of consistent packaging quality:
- Rejections reduce
- Customer grievances reduce
- Under this technology,
- Improve brand perception
- Export markets such as Egypt will become easier to serve
This is the reason many retail, apparel, Internet retail, packaging, and luxury businesses partner with organizations that appreciate paper value beyond the cost-per-kilo metric.
From Vendor Dependency to Brand Control
Absence of paper approval from brands often leaves brands vulnerable to the mercy of vendors. Organizations like Shitla Papers can easily turn the scale around and give brands control of paper quality and vendors control of conversion excellence.
Whether it is carry bags, garment packaging, box packaging, tags & labels, or wrapping paper, we make sure that each item reaching your consumer has the same strength, quality, look & feel as every other item, irrespective of who has manufactured it.
Final Thoughts
Variability in the quality of papers is not a mere operations problem but a silent brand destroyer. Standardized paper evaluation, sourcing, and expertise will provide a solution here.
Brands in both India and Egypt now have a hardware partner, in partnership with Shitla Papers that understands and speaks their language: one of premium quality and consistency.
