In packaging, consistency is key.
For brands involved in the manufacture of corrugated boxes, bags, and trays, the outside layer of the package means more than protection—it symbolizes identity and reliability. What would be the implications if the approved paper for the outside layer of the package cannot be delivered on time?
The consequence? A problem that many brands are quietly dealing with: increased lead times, forced substitutes, and a distribution center full of cartons of varied hues throughout a given lot.
This is more than a visual issue. It extends to operations and quality as well as brand.
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The Real Problem: When Approved Paper Isn’t Available
Branded companies determine an approved paper specification of the outer liner, whether it’s the particular color of kraft, the finish of the white top, or the strength value. Yet, owing to the reasons listed below, the approved specification may not be achieved or
- More extended times for manufacturing
- Limited mill availability
- Supply chain disruptions
- Dependence on one paper source
the accepted paper will not be available at the time of production.
This has led to the use of alternative paper shipments or shades in order to avert production stoppage, resulting in the following:
- Multiple box shades in the same warehouse
- Inconsistent look & feel between shipments
- Miscommunication during dispatch and inventory management
- Brand dissatisfaction at the receiving end
Eventually, inconsistency undermines the visual identity of the brand and causes unnecessary operational stress.
Why Shade Variation Becomes a Serious Brand Issue
A warehouse stacked with boxes in various hues might appear like no big deal—but in the branded world, this problem looms much larger.
- Conistency is necessary in retail & e-commerce packages
- Export consignments must have consistent batching
- More suppliers for single factory – Shade discrepancy gets multiplied
The effect:
- Customers begin linking a lack of consistency
It’s often not the problem of the converter, but that a fitting paper solution has been absent.
The Shitla Papers Approach: Turning a Challenge into a Controlled Process
We are a strong force in over 11 countries with a huge expertise in supplying tailored paper solutions for your brand and more, ensuring that your paper type is standardized and obtained consistently from your various suppliers.
Our aim is simple:
“One standard. One look. One strength. Across every lot.“
Our Solution-Oriented Paper Portfolio
To meet the problem of unavailability and inconsistency in shades, Shitla Papers provides a multitude of dependable and standardized outer layers, such as:
Featuring a strength for brands requiring power with a clean, premium kraft look. Virgin materials provide:
- Greater shade consistency
- Improved strength retention
- High print
Reliable solution for voluminous corrugated packaging, providing:
- Controlled shade variation
- Stable GSM & Strength
- Uninterrupted availability across
Fluting remains within the box. However, fluting quality directly correlates with box strength. Our fluting mediums offer:
- Consistent values of BF and RCT
- Excellent run
- Fewer box failures because of paper mismatches
For retail brands with attractiveness concerns, our white top kraft liners provide the following:
- Uniform whiteness and brightness
- Better shelf presentation
- Consistency across several production runs
Customization That Solves the Root Cause
Among the main reasons why paper mismatches occur is generic sourcing. At Shitla Papers, our paper is produced under strict quality measures, and it can be customized to fit your requirements in the following ways:
- BF (Burst Factor)
- RCT, SCT, & ECT Values
- GSM Control
- Cobb value – Moisture Resistance
- Overall strength and performance requirements
That means your packaging is designed, not just for this current order, but for the future as well.
Standardising Across Multiple Converters (Vendors)
In several brands, there would be multiple corrugators serving one manufacturing facility. In the absent of paper standardsization, every provider will source differently.
Shitla Papers will serve as a paper problem-solution partner by ensuring that:
- Equal paper quality delivered to all vendors
- Consistent look and feel for all box lots
- Less reliance on late fillers
- More efficient inventory management for your warehouse
Reduced Lead Time = Reduced Chaos
By offering multiple mill options, global sourcing, and planned inventory support, we help brands:
- Avoid sudden paper shortages
- Reduce lead time uncertainty
- Maintain consistent production schedules
- Eliminate lot-to-lot shade surprises
The Bigger Picture: Packaging That Builds Brand Confidence
Your packaging should never be a bottleneck for your brand.
Functions properly when the correct paper is specified, standardized, and widely available:
- Warehouses appear to
- Cartons communicate in the same visual language
- Fewer interruptions in
- Brands gain confidence in every shipment
In Conclusion
The issue of unavailability of approved paper and accumulation of various shades of papers in a warehouse is a problem, but it has a solution.
With a proper paper partner, brands can then transition from substitution packaging to a planned, standardized approach.
At Shitla Papers, we offer more than just paper; we provide future-proof packaging for our clients, ensuring that the same strength, quality, appearance, and feel are maintained – lot after lot.
