In the fast-paced world of quick commerce and food delivery, packaging is no longer a simple container – it’s a promise of reliability, safety, and experiences. Whether it’s a grocery delivery with Blinkit or a Swiggy, Zepto food order, customers demand that paper bags and boxes are not only delivered to them in one piece, with integrity and strength, but are also clean when they reach them.
However, if the paper used is not the same as the approved paper in the box specification, how would things go?
The impact is that there is a common issue that many such brands have been dealing with in secret – torn bags when delivering heavyweight groceries, collapsing box flaps, and failing handles at the time of delivery.
The Root Cause: “Approved on Paper, Compromised in Reality”
It is safe to assume that most brands spend considerable resources on approving packaging specs for boxes and bags, including values for GSM, BF, RCT, SCT, ECT, Cobb Value, and strength. However, the problem begins once manufacturers purchase paper that fails to meet said specs.
Even a slight degree of compromise, such as a reduction in GSM, varying fiber quality, increased recycled content, or irregular fluting, can significantly impair the packaging.
For instance:
- Rubbags will tear when loaded with bottles and vegetables.
- Handles detach before reaching the customer.
- Corrugated boxes tend to reduce the compression strength whilst in.
- Food boxes absorb moisture, leading to loss of rigidity and hygiene.
There are no design failures, but they are paper quality failures.
Why This Matters for Brands Like Blinkit, Zepto, Swiggy & Instamart
Quick commerce and food delivery brands operate at a large scale, with a number of vendors and converters supplying packaging across cities. If the quality of paper has not been standardized at the source, the same bag or box may perform differently from vendor to vendor.
This inconsistency yields:
- Increased customer complaints
- Higher rejection rates at fulfillment centers
- Operational losses and re-procurement
- Negative brand perception
Packaging failure tends to be one of the first and last physical moments with a customer.
The Right Solution Starts with the Right Paper
At Shitla Papers, we believe that good packaging starts with standardized, specification-driven paper selection — not at the approval level only but along the chain.
We work closely with brands to ensure that all converters use the same approved paper quality so that variations in performance are eliminated.
Our Paper Solutions That Prevent Packaging Failures
For overcoming problems like torn packaging material, poor-quality handles, and collapsed packaging boxes, Shitla Papers provides the following high-performance packaging paper products:
- Virgin Kraft Top Liners: Offer high surface strength and printability. Suitable for the manufacture of high-end carry bags and corrugated containers.
- Kraft Liner Boards: Famous for their stable BF and compression strength, to ensure robustness in heavy-load models.
- High Performance Fluting Medium: It was designed to provide high cushioning properties and stacking resistance against corrugation.
- White Top Kraft Liners: Where beauty meets strength – ideal as branded packaging.
- Corrugation Paper (Liner + Fluting): Engineered combinations to maintain box integrity when stored and transported.
- Virgin / Test Liners: Customized according to applications with emphasis on strength and cost effectiveness.
- Kraft Wrapping Paper: Strong, flexible, and resistant to tears — perfect for food packaging and inner packaging liners.
- Greaseproof Sheets: Food-grade, water-resistant papers for use in burgers, wraps, fries, and bakery food.
Customization That Matches Your Exact Specifications
Every brand’s requirement for packaging is different, which is exactly why one-size-fits-all paper never works.
At Shitla Papers, we make our materials to the most stringent quality standards and customize to your exact:
- BF: Burst Factor
- Values of RCT, SCT & ECT
- GSM consistency
- Cobb value for moisture resistance
- Overall strength and durability needs
This ensures that what gets approved in your box specifications is exactly what gets delivered and converted, every single time.
One Paper Standard, Multiple Vendors — Zero Compromise
Shitla Papers is well-established in over 11 countries with an extensive presence. We are experts in offering centralized paper solutions services to some of the biggest brands. We ensure that you receive consistent paper quality from all converters and suppliers.
Whether it is in packaging that is to be applied to either
- Paper carry bags
- Food packaging paper boxes (burgers, rolls, wraps)
- Paper cups & lids for drinks
- Paper napkins & tissues
- Paper liners inside food boxes
- Cutlery pouch
- Paper pouches & mailers
We ensure that it functions just as designed when it is opened by anyone.
The Real Impact: Stronger Packaging, Stronger Brand
When the proper paper is used constantly:
- Bags carry heavy groceries without breaking.
- Handles remain strong to the last mile
- Boxes retain shape, hygiene, and strength
- Customers experience reliability and quality
- Brands reduce losses and operational friction
In the world of competitive delivery, packaging strength is silent branding, wherein failures are readily noticed by customers.
Final Thought
The issue of poor bags and compromised packaging cases begins not at the converter but begins with non-standardized paper procurement. By standardizing the procurement of paper from approved vendors to ensure the same standard of paper procured by every brand, issues can be prevented.
At Shitla Papers, we provide not only paper to our clients: we provide consistency to their brands that can’t afford failure in packaging.
