In the dynamic field of packaging, every brand operating in India and the UK is silently facing the struggle due to excessive dependence on paper suppliers. Do you own any brands like an FMCG brand, Fashion Brand, E-commerce Brand, Multinational Brands like H&M, Marks & Spencer, Nykaa, Amazon, and so on? Are you struggling with the problem of excessive dependence on a few paper suppliers? This is the time when we come into the picture. At Shittla Paper Global, we are experienced in providing packaging solutions for over two decades now. We are a known name in both India and the UK markets.
We have expertise in assisting in the selection of the right paper quality needed for packaging solutions like Carry bags, Garment Packaging, Box Packaging, Tags & labels, wrapping paper, and so forth to ensure that the strength, quality, look, and feel of all packaging remain standardized irrespective of whatever converter/vendor provides the paper to your manufacturing facility. It is normal for companies to have only one supplier at their disposal who provides reliable paper. Nevertheless, when the company’s orders go up, there are more SKUs that are exported, and the dependency becomes a cause for concern.
Table of Contents
1. Reduced Negotiating Power
In case there is only one or two suppliers, negotiations are unidirectional. The supplier has all the authority to determine price, availability, and even the quality. The brand will lose all its negotiating powers due to the lack of choices.
2. Lack of Innovation
When there is one vendor only, they cannot manufacture the products according to what the brand requires.
3. Possibility of Greater Delays
In case the vendor experiences:
- A shortage of raw materials
- A mechanical problem
- Lack of workers
- A shortage of stock
The whole process is affected.
4. Quality Issues
Several brands have often complained that the same sheet of paper has different GSM, stiffness, color, or texture when provided on various occasions. The brand cannot switch vendors since only a few vendors exist.
How Shitla Papers Solves This Problem
Shitla Papers eliminates all risks of dependency on suppliers through their extensive, varied, and future-ready range of packaging-grade papers.
The Key Products that We Offer Are:
1. Virgin Kraft Liners
Sturdy, durable paper designed for premium retail bag packaging where load-bearing capacity is essential.
2. Virgin Kraft Paper Bags (Indigenous India)
Provides an outstanding finish and printability, making it ideal for designer retail fashion bags.
3. High Strength Recycled Kraft Paper for Carry Bags
Environmentally friendly, yet robust, and suitable for eco-conscious fashion companies looking to lower their carbon footprint.
4. White Kraft (Two Sides White)
Superior appearance making it apt for clothing packaging and luxury bags.
5. Kraft Liner Boards
Ideal for strong packaging applications, such as clothing boxes and accessories boxes.
6. Premium Quality Wrapping Paper for Clothing Items
Smooth, elegant, and uniform, making it ideal for wrapping shirts, layering garments, or providing an excellent unboxing experience.
7. White Kraft Liner (White on One Side, Brown on the Other)
A perfect combination of strength and elegance, typically used in fashion retail bags and export boxes.
8. Transparent Paper
Lightweight and elegant, ideal for wrapping inner garments, tissue-type packaging, and adding a touch of luxury to clothing items.
All of these products are produced using strict quality controls and can be fully customized based on your branding needs.
How We Help Brands Overcome Supplier Dependency.
1. Multi-Source Paper Procurement Plan
At Shitla Papers, we help your brand build a multi-source paper procurement plan, thus ensuring that your paper procurement doesn’t become completely dependent on one source.
2. Uniformity of Quality, Feel, and Look across All Suppliers
Among other things, what sets Shitla Papers apart in its approach to helping UK based brands is ensuring that quality, feel, and look of the paper remain uniform, regardless of supplier. So, your bags will have the same paper feel and look, whether they were manufactured in Delhi, Tirupur, Leicester, or Manchester.
3. Stable Price Points and Bargaining Power
At Shitla Papers, we give your brand a greater bargaining power by giving you an ability to negotiate prices on equal footing with suppliers. Instead of saying, “Sir, please deliver early as our production is delayed,” you would say: “We have alternative paper procurement channels; let’s talk about prices.” That would be enough.
4. Customised Paper Solution for Your Branding
We help our branding partners select the best paper grades based on the following factors:
- Strength needed
- GSM needed
- Size needed
- Type of printing
- Handling needed
- Export weight needed
- Brand feel
This will ensure that there is no rejection and your branding consistency is achieved in the marketplace.
5. UK-Based Quality Compliance
Being very established in the UK market, we can be the right partners to help you get compliance based on the following factors:
- European compliance necessary
- Sustainability necessary
- Recyclable packaging needed
- Color match required
- High quality bags needed (like those of H&M, Zara, Marks and Spencer)
Not only does this improve vendor management but increases the chance that your brand will be accepted in the UK.
Real-Life Example: How Limited Suppliers Hurt Brands
One of the best exporters of garments from India supplying to Primark (UK) faced issues with inconsistency in quality when it came to paper bags. They had one batch of paper bags which had an unusually dark color while the other was less stiff than the expected ones. Why? Since they had their paper supplier just from one company – Shitla Papers assisted them in adopting a multiple vendor procurement system:
- White Kraft Liner
- High Strength Recycled Kraft
- Virgin Kraft for Paper Bags
There was an improvement in quality levels, 40% reduction in rejections, and regained total control during bargaining.
Solution Ideas for Brands Facing Supplier Dependency
Some actions you could undertake are listed below:
Create a double vendor or multiple vendor purchasing approach
Don’t use just one vendor for your paper across all GSM levels.
Consolidate GSM, Burst Factor, Cobb Value & Color
Be very specific when giving specifications.
Centralize your buying process rather than letting each factory buy from local vendors
This will help to maintain uniformity within your brand.
Choose vendors that add value outside the supply of paper
This helps with ensuring that the vendors offer something more besides the actual paper.
Choose vendors that have substantial operations in international markets such as the UK
This is useful in ensuring international standards of quality.
Final Thoughts: Don’t Let Supplier Dependency Control Your Brand
It’s the brands that are in charge of their supply chains and not the other way around that succeed in today’s packaging industry.
Shitla Papers empowers your brand by:
- Offering multiple sourcing options
- Providing UK quality standards
- Offering custom material solutions
- Ensuring stable pricing
- Guaranteeing consistent branding across all our vendors
Are you looking for ways to develop, scale, or streamline your packaging processes in India and the UK while becoming free from vendor dependency?
