India is fast emerging as one of the most prominent manufacturing centers around the globe. With demands from sectors such as e-commerce, FMCG, food, pharmaceuticals, electronics, and retail rising, there is now a huge need for quality packaging solutions. At the same time, the “Make in India” initiative has compelled companies to become less reliant on foreign products.
However, there is one problem that has silently affected many brands: “We want to go in for Make in India products, but where do we get quality?” This is indeed true. While some brands start off with positive intentions when sourcing packaging materials, they continue to experience problems with respect to inconsistent strength, varying shades, bad finishes, non-availability, and lack of standardization by multiple suppliers. Even minor packaging inconsistencies can have a big impact when dealing with mass-scale business. Maintaining packaging consistency cannot be compromised at any time.
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Why Consistent Quality Matters in the Indian Market
In today’s world, buyers evaluate products based on both the content of the package as well as the appearance, texture, and functionality of the package itself.
What if you ordered an expensive item from Amazon, Flipkart, Nykaa, Tata Consumer Products, Nestlé, Unilever, or ITC, only for you to get a broken packaging? Issues like a fragile box, bad print surface, and poor bursting strength can easily compromise your trust.
For companies that rely on corrugated boxes, paper bags, trays, and other types of packaging materials, uniformity is important as packaging is important for multiple reasons:
- Protecting the product during transit
- Captivating customers with attractive display
- Maintaining a standardized image across locations and suppliers
- Ensuring customer satisfaction
- Minimizing product damage and packaging errors
The challenge faced by many companies in India, despite all other factors, is quality inconsistency due to multiple paper suppliers and converters.
The Hidden Problem: Multiple Vendors, Multiple Quality Standards
Most packaging companies get their packaging from several convertors or vendors in various regions. Though this helps them scale up, it usually presents a huge problem—standardization. A vendor will offer great-quality corrugated boxes, but another one may offer a slight variation in the quality of paper used. This leads to:
- Variation in box sturdiness
- Variety in finish or looks
- Tone difference
- Failure to stack easily
- Increased packaging problems
Such variations in the fast-paced world of business can be detrimental in many aspects. Selecting a good-quality paper vendor is thus more significant than just getting the vendor.
Why “Make in India” Needs Reliable Quality Partners
Make in India is an amazing concept. The reasons for which companies prefer locally made materials include the following:
- Better reliability of supply chains
- Shortened turnaround time
- Reduced reliance on imports
- Cost-effectiveness
- Environmental sustainability
But quality is a crucial factor that makes the process successful. Otherwise, companies might be forced to constantly change suppliers, making the process inefficient and uncertain. Not only do we need Indian-made products but also quality Indian-made products.
The Shittla Paper Global Solution: Consistency with Confidence
In Shittla Paper Global, we know packaging isn’t just about the paper; it’s about your branding. Being a renowned company in the UK, our specialty is providing brands like yours with suitable packaging solutions that provide you with the right quality paper required for things like corrugated boxes, packaging bags, trays, and industrial packaging.
But most importantly, we assist companies in standardizing their packaging in terms of strength, quality, appearance, and feel despite receiving different paper from different converters (suppliers) to manufacturing plants. This shouldn’t be left to mere coincidence. This is what we do best: Providing consistent packaging paper solutions anytime.
Our Key Products for Reliable Packaging Performance
In order to meet the needs of the expanding Indian market as well as packaging requirements globally, Shittla Paper Global provides paper products tailored to be durable, visually uniform, and robust.
The perfect liners for superior packaging, these offer great strength and performance as well as great printability. Suitable for companies that want their premium image reflected in their packaging.
Offering high performance as well as enhanced packaging strength, these liner boards allow companies to get better packaging constructions.
By improving the internal structure of corrugated packaging, these mediums help to improve compression strength.
Offering great aesthetic appeal as well as high performance, these liners are suitable for brands that care about both looks and packaging strength.
Manufactured Under Strict Quality Standards
Product consistency is among the greatest challenges that companies have in terms of brand management.
For example, at Shittla Paper Global, all our materials are subjected to quality control and can be customized based on your needs.
Some benefits that companies can enjoy include:
✓ GSM and Strength Performance Consistency
✓ Consistent Quality among Suppliers
✓ Consistent Visual Appearance with Premium Look
✓ Standardized Packaging across all Locations
✓ Mitigation of Supply Chain Disruptions
Regardless of whether you require any of the following, we focus on providing consistent quality:
- Corrugated Boxes
- Retail Bags
- Trays
- Industrial Packaging
- E-commerce Packaging Materials
Learning from Global Markets Like the UK
Changes in packaging expectations have been occurring fast on a worldwide basis, particularly within the UK, where quality, sustainability, and standardization greatly influence procurement decisions.
Businesses that are international learn one crucial thing:
Repetition builds credibility.
This is precisely why companies aiming for success in India have been looking to partner with businesses that offer the combination of Indian manufacturing along with international quality.
The Future of Indian Packaging Is Standardized Quality
The packaging industry in India is expanding at a very fast pace. However, mere expansion cannot lead to success. For true success, what brands require is a partner who can guarantee them assured quality and supply standards along with standardized packaging irrespective of their vendors and shipments. Success will belong to the brand that can be sure that: “Regardless of where they get their packaging from, its quality will remain constant.” Shittla Paper Global is dedicated to facilitating the same transition for the brands by providing them with packaging paper solutions that are both manufactured in India and match international quality standards at all times. And that’s because only constant quality can help build brands.
