If you have purchased an expensive glass bottle, then you expect nothing but perfection in your packaging. Whether the product be olive oil, sauce, beverages, perfumes, cosmetic products, pharmaceuticals or any speciality food item, your packaging is the first thing that speaks about the product. However, most of the brands find out later that their paper packaging pouches fail to provide the necessary protection required by glass bottles. Damaged pouch, crushed corners, scratches on the bottle, or even breakage of the product during transit is not the only loss incurred here; the reputation of the brand gets ruined along with customers’ trust. However, the good news is that paper packaging is not the problem here! What is the problem? Choosing the wrong type of paper grades for the application. That is where Shittla Paper Global steps in to help you choose the perfect paper grades.
Table of Contents
Why Most Paper Pouches Fail to Protect Glass Bottles
Most companies take it for granted that thick paper will always give high security. However, the actual performance of paper pouches will be affected by some technical considerations such as:
- Burst strength
- Compression strength
- Tear resistance
- Folding endurance
- Surface smoothness
- GSM uniformity
- Fibre strength
Without consideration of the above factors, problems encountered in paper pouches include:
- Movement of the bottle inside the pack
- Surface abrasion during shipment
- Concussion of the corners
- Water damage
- Tear during handling
- Unappealing shelf presence
This becomes more important when it comes to premium products since the package acts as an extension of the brand.
The Real Solution Isn't Thicker Paper—It's Smarter Paper Selection
The best-known British brands recognize that protective packaging begins not with heavy paper, but with the right choice of paper. Shittla Paper Global helps companies develop solutions for packaging according to their products, distribution network, and conversion process. Our technical team works in tandem with procurement departments, packaging designers, and converters to suggest paper types that increase protection as well as efficiencies in the manufacturing process. Not following any one-size-fits-all pattern, every recommendation of papers is specific to the application.
Building Stronger Paper Packaging with the Right Paper Grades
All our protective paper pouches will function optimally when made with superior quality materials. We have a wide variety of paper options including:
- Virgin Kraft Top Liners for increased strength and superior appearance.
- Kraft Liner Boards which are resistant to compression and durable.
- High-Performance Fluting Medium that helps with shock absorption and cushioning.
- White Top Kraft Liners that are perfect for retail-ready packing with good printability.
- Corrugation Paper (Liner + Fluting) for superior structural protection.
- Virgin/Test Liners which provide the perfect balance of strength and economy.
- Kraft Wrapping Paper for secondary protection during packaging.
- Greaseproof Sheets which are excellent for food packaging.
Our paper grades are produced under strict quality measures and customized based on your needs.
Beyond Paper Supply—We Help Standardise Packaging Across Multiple Vendors
One of the major hurdles that growing brands face is achieving a consistently high quality in packaging if more than one converter/vendor is used. There can be cases where one converter manufactures better quality paper bags while the other provides different strength, surface, color, or rigidity – even when the two converters manufacture for the same brand. Such inconsistencies can create issues in production, inventory, logistics, and customer experience. With its strong presence in the United Kingdom, Shittla Paper Global has specialized in ensuring that brands standardize their packaging specifications with several approved converters. We collaborate with procurement and technical teams to provide you with consistent:
- Paper strength
- Accuracy in GSM
- Surface finishing
- Color consistency
- Printing performance
- Machine compatibility
- Packaging durability
If your packaging is manufactured either from one converter or from different vendors, your customers must receive the same superior quality in packaging.
Supporting Every Type of Paper Packaging
Paper solutions that we offer are highly trusted in various types of packaging applications, such as:
- Paper carrying bags
- Paper pouches
- Burgers, wraps, rolls, and fries food packaging paper boxes
- Paper cups and lids for beverages
- Paper napkins and tissues
- Liners for food boxes made of paper
- Paper cutlery pouches
- Paper mailers
- E-commerce packaging
- Retail packaging
Each application needs paper of a certain type, and the right choice can make your products much safer to use and reduce waste.
Why Global Brands Are Raising Their Paper Standards
There are many internationally known brands working in the United Kingdom, such as Amazon, Marks & Spencer, Tesco, Sainsbury’s, Waitrose, Costa Coffee, Pret A Manger, and Boots, which are still enhancing their efforts in packaging uniformity, sustainability, and product protection.
Even though each brand has its own packaging standards, one trend is evident—companies’ investment in higher-quality paper products, which will ensure efficient operations throughout the chain.
Consumer demands are only growing, making protective packaging not just an element of shipment but the value of the brand.
Why Shittla Paper Global?
Here at Shittla Paper Global, we do not only sell paper but also provide paper packaging solutions. Our knowledge involves knowing how paper behaves when it is converted, printed, transported, stored, and finally used by the consumer. We collaborate with different brand companies in the United Kingdom and worldwide to aid in:
- Choosing the best paper grade for each use.
- Increasing packaging strength without incurring unnecessary material costs.
- Maintaining quality even when using various suppliers.
- Increasing shelf appeal through high-quality paper surfaces.
- Reducing product damage when transporting products.
- Going green with packaging initiatives.
- Efficient operation within the packaging supply chain.
Final Thoughts
Your existing paper pouch may not necessarily be the cause of damaged bottles, but the actual solution is in choosing the right paper, designing the right packaging, and ensuring quality consistency across all converters in your supply chain. Good packaging begins with good paper. Our company, Shittla Paper Global, would be delighted to assist UK brands in creating packaging solutions that will protect their products, boost brand image, and provide the customer with a consistent brand experience no matter whether it is a paper pouch, carry bag, food-grade box, mailer or any other paper packaging solution. Good packaging solutions don’t come out of the blue but from the choice of the right paper supplier.
