“Make in India” drive has changed the paradigm in which Indian companies manufacture and source materials. All brands have started shifting from imports to locally available options, helping lower costs, improve supply chains, and foster local industries. However, although the intention is noble, most businesses face the following challenge: “We would like to opt for Make in India products, but sourcing quality packaging paper consistently is tough.” The quality of packaging paper used in food, QSR, FMCG, and retail products can cause issues and may impact the quality of the product and brand.
At Shittla Paper Global, we understand these difficulties. Our expertise in the UK and our ability to cater to international packaging needs help us assist brands in selecting appropriate grades of paper and maintaining quality across various suppliers and converters.
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The Hidden Challenge Behind Make in India Packaging
Most brands start their localization process with high hopes and aspirations. But in many cases, they are faced with challenges like:
- Variation in paper strength from batch to batch
- Variation in shade, brightness, and appearance
- Variation in grease resistance in food applications
- Odour challenges for food products
- Printing and converting challenges
- Vendor-to-vendor variations in paper quality
- Sourcing challenges resulting in supply chain problems
What seems like a trivial challenge for individual businesses could prove harmful to the end user experience in the long run.
Consider a national food chain that is getting its burger boxes from various vendors. Different converters would use different quality paper, which would make the final packaging performance different from one place to another, even if businesses are not aware.
Why Consistency Matters More Than Cost
The package is usually the first physical experience that customers get of the brand.
Successful brands like McDonald’s, Burger King, KFC, Domino’s Pizza, Subway, Costa Coffee, Starbucks, and many rapidly growing food delivery brands spend huge amounts of money to achieve packaging consistency since it has a direct effect on the way the customer perceives the brand.
A burger box that collapses, a greasy wrapper from which grease drips, or a carrying bag that rips can give the customer a bad experience, irrespective of the quality of the food inside.
This is the reason why successful brands always work with partners who ensure consistency at all times—not necessarily the cheapest.
The Shittla Paper Global Approach
Shittla Paper Global believes in the fact that Make in India should never come at the cost of quality.
We work towards making sure that our brands have reliable, scalable, and standard paper packaging products with consistent results at all their manufacturing sites and converting partners.
Since we have been a part of the UK market as well, we combine our international quality standards along with effective sourcing from India.
We take pride in making sure that the correct papers are sourced for:
- Food Boxes
- Burger Boxes
- Clamshell Packaging
- Pizza Boxes
- Paper Cups
- Carry Bags
- Wrapping Papers
- Greaseproof Pouches
- Food Trays
- Master Cartons
The most important thing about our process is to make sure that our selection of papers for each of these products remain consistent in strength, look, feel, and function.
Our Key Solutions for Food Packaging Brands
1. Virgin Food Boards
Engineered for premium food packaging needs, our Virgin Food Boards are distinguished by their superior stiffness, cleanness, and printability.
Suitable for:
- Burger Boxes
- Food Containers
- Clamshell Packaging
- Packaging of Frozen Foods
As sustainability laws keep changing around the world, brands now require packaging solutions that deliver protection but use minimum plastic materials.
Our Barrier Coated Food Boards deliver:
- Moisture resistance
- Oil resistance
- Advanced product protection
- Enhanced sustainability results
Perfect for takeaway and quick service restaurant packaging.
3. Fluorine-Free Greaseproof Paper
A lot of brands around the world are shifting to non-fluorinated material for food packaging.
Our Fluorine-Free Greaseproof Paper is characterized by its ability to deliver:
- Safe food contact performance
- High grease resistance
- Legal support
- Eco-friendly food packaging
Suitable for:
- Sandwich Wraps
- Bakery Packaging
- Fast-Food Wrappers
- Greaseproof Pouches
4. Virgin Food Grade Paper
Produced with utmost care, our Virgin Food Grade Paper provides high performance in different food contact applications, while delivering consistency from production batch to batch.
5. Odour-Free Paper for Master Cartons
Another problem often ignored by companies while packaging is that of odour migration.
Odour-free paper products by us can be used by brands to ensure their products are safe from any contamination.
How Brands Can Successfully Transition to Make in India
The problem does not lie only in switching from imported paper to local paper. The solution lies in:
Standardization First
Define specific requirements for paper, including:
- GSM
- Stiffness
- Bursting strength
- Grease resistance
- Water resistance
- Shade and color
Consistency Among Multiple Vendors
Find vendors that can make sure that all converters are supplied with identical quality standards.
Quality Audits
Routine quality testing and validation eliminate lot variations.
Strategic Supplier Relationships
Creating strategic alliances versus transactional supplier arrangements will help secure better quality.
Engineering Services
Choosing right grade of paper will prevent performance problems and additional costs.
The Future of Make in India Packaging
The packaging industry in India is seeing an unprecedented revolution. As more and more businesses emerge in food delivery services, retail, e-commerce, and FMCGs, there is going to be an ever-growing need for quality paper packaging. Those who can manage to merge:
- Local production,
- Global standards,
- Sustainability,
- Liability,
- Tech assistance,
will dominate the market. And that’s exactly what Shittla Paper Global does best. Thanks to our sourcing experience, high standards, customization abilities, and increasing footprint in the United Kingdom, we make sure that transitioning to Made in India packaging doesn’t affect performance and liability.
Final Thoughts
The challenge facing many businesses today is not whether they should adopt Make in India packaging—it is finding dependable partners who can deliver consistent quality at scale.
At Shittla Paper Global, our mission is simple: help brands standardize their packaging materials, reduce quality variations, and create reliable packaging solutions that perform consistently at any given point of time.
Whether you are manufacturing food boxes, burger boxes, cups, pizza packaging, carry bags, wrapping papers, greaseproof pouches, trays, or master cartons, we are committed to helping you choose the right paper quality for long-term success.
Because true localization succeeds only when quality remains consistent, reliable, and trusted.
